Wisconsin Environmental Initiative develops and promotes initiatives that are great for the environment and economy. Program initiatives in green building, business environmental performance and sustainable tourism present innovative ways for businesses to win competitive market advantage while also protecting Wisconsin's resources and environment.

Read about our Mission and our History.

"WEI's new approach is simultaneously old. It rests on the work of the late Aldo Leopold, a Wisconsin icon who wrote "A Sand County Almanac." In the 1930s and '40s, Leopold expressed a "land ethic" that valued people and the land and which put citizen-and market-based strategies ahead of government solutions whenever possible.

In the 21st century, firms that achieve excellent standards in protecting the air, water and land will also gain an edge in their respective markets."

Tom Still, President of the Wisconsin Technology Council and co-author of "Hands-on Environmentalism"